Researchers say that fragrances contained in household and personal products— from shampoo and cosmetics to laundry detergents and household cleaners—are near to synonymous with their perceived quality.

Fragrances make clothes smell “clean”, cosmetics “pretty”, and households “well kept”.

Fragrances are key to building consumer confidence in the cleaning abilities of soap or multi-purpose cleaners, or the perceived skin improvement brought about by the use of cosmetics.

In summary, fragrances enhance our enjoyment of using products of personal hygiene (e.g. toilet soap) and hence contribute to our cleanliness and general health.

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